gaynor lea greenwood fashion marketing communications

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.



Что искали на сайте
кружка printio пионы | dsquared2 пляжные брюки и шорты | cs 12 24 in s hook s hook not include pot | 110cm wide wedding dress lace embroidery diy women clothes materials clothing fabric accessories ivory white church happy hour | printio soviet tank | faux pearl espadrille flatform sliders | linux® administrator street smarts | best deal quartz watch women fashion tower pattern diamond dial watches men faux leather watch women s dress clock montre relo | 14pcs set stainless steel dumplings wrappers cutter maker tools cake moulds mousse ring round stainless steel cookie molds set | брюки fiorella rubino fiorella rubino fi013ewbeeg7 | cute resin bride and bridegroom toy doll | резиновые сапоги playtoday playtoday mp002xg006pn | autumn summer new women shirt dress long sleeved female dresses slim fashion party office lady sundress plus size casual rob | 350a 500a gas welding gun shunt connecting rod insulation cover bent pipe nozzle gas welding gun accessories welder gun parts | creative fun cheese snacks pu pocketbook coin bag girls purse small canvas purse cat coin purse | len deighton spy line | лампа энергосберегающая tdm sq0323 0054 | motorcycle atv riding scooter driving flying protective frame clear lens portable vintage helmet goggles glasses for 2009 buell xb12r | skeleton skull head silicone chocolate muffin cupcake candy ice cube mold halloween | issey miyake l eau d issey pour homme summer edition eau de toilette | macarons ceiling lamps rose colors metal lamp body acrylic lamp shade colorful post modern ceiling light led lighting fixture | батарейка perfeo алкалиновая pf lr6 4sh | кеды y | deadly animals | the shining |