science communication

People in general are concerned about the health of themselves and their families, but they lack reliable access to health knowledge. In order to ensure that people get accurate medical knowledge, dissemination of such knowledge by medical professionals is advocated. This is the basis of medical communication. This book covers the theoretical model of medical communication, explains the differences from medical science popularization and health communication, and from the perspective of medical practice, provides many examples to illustrate the practical application and significance of medical communication. It is hoped that this book will attract more people to join the team of medical communicators, pass the correct medical knowledge to the public, and ultimately the incidence and mortality of diseases can be reduced and the health level of people improved.<b>Contents:</b> <ul><li><b><i>Generality:</i></b><ul><li>Definition and Characteristics of Medical Communication</li><li>Basic Model of Medical Communication</li></ul></li><li><b><i>Doctor-Patient Communication: Medical Communication in the Clinic:</i></b><ul><li>Basic Models and Characteristics of Doctor-Patient Communication</li><li>Principles and Skills of Doctor-Patient Communication</li><li>Challenges and Countermeasures of Doctor-Patient Communication in the New Period</li></ul></li><li><b><i>Medical Communication for Specific Populations:</i></b><ul><li>Health Education, Health Promotion, and Health Management</li><li>Health Education, Health Promotion, and Health Management Process</li><li>Cases of Medical Communication to Specific Populations: A Case Study of Osteoporosis</li></ul></li><li><b><i>Medical Communication for the General Public:</i></b><ul><li>Medical Communication for the General Public</li><li>Science Popularization Principles and Skills of Doctors, Nurses, and Technicians</li></ul></li><li><b><i>Practice:</i></b><ul><li>Medical Communication Practice — Taking 'Da Yi Xiao Hu' Medical Communication Think Tank as an Example</li><li>Medical Communication Scenarios in Different Contexts</li><li>Exploration of Innovative Medical Communication</li></ul></li></ul><br><b>Readership:</b> Medical staff, medical students, public health officials, commmunications specialists.Medical Communication;Health Communication;Medical Model;Doctor-Patient Communication;Doctor-Patient Relationship;Health Education;Health Promotion;Health Management;Healthy Behavior Model0<b>Key Features:</b><ul><li>Provides theories and practical examples for medical and communication scholars</li></ul>

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